TRENDY PRODUCT PACKAGING IDEAS FOR 2023

Product packaging makes the product more appealing and serves as a key sales promotion tool. Attractive packaging entices buyers to purchase the goods. Packaging serves the essential purpose of keeping the product, protecting it, managing it, storing it, and making it easier to use. This may be an art or science dealing with the creation and application of materials, methods, and equipment for applying a product to a container or vice versa in order to protect it during the many stages of distribution. Thus, a package is a container or wrapper of a product that is wrapped or packed so that it can reach consumers securely without losing its utility. This year, 2023, we take a look at a few of the trendy product packaging ideas that you can use for your business:

• Nostalgic packaging

Don't underestimate nostalgia's power. Researchers discovered that nostalgia can have a major impact on consumer purchase patterns. As a result, a vintage renaissance is forming in the field of packaging design. An increasing number of firms are channeling the aesthetics of previous decades, such as the 1960s, 1970s, and 1980s. From Nirvana-inspired fonts to Haight-Ashbury-inspired IPA cans, the rock and roll demand for boldness with a sense of philosophy is back in a big way. Retro-inspired designs are effective because they evoke a sense of nostalgia and warmth in consumers. To appeal to nostalgia, brands might utilize fun references, vivid colors, and typefaces on their packaging.

• Bold color and design

Brands will go all out in 2023 with magnificent bold and noticeable packaging designs. Bold designs are reasonably simple to understand and remember. With bold fonts and designs, you can transmit your brand message and the product's highlights in seconds, making it easier for your business to gain more conversions! While minimalist packaging continues to be a popular design and branding approach, Gen-Z customers prefer maximalist designs with bright and vivid colors, gradient palettes, flashy text, and complex details. Following the COVID-19 pandemic, this new feeling of creativity and pleasure is catching the attention of consumers who are tired of the basics. 

• Earth-friendly and sustainability

There is always a drive for environmentally friendly packaging, and the need is only increasing. Still, it's going toward real ethical and biodegradable packaging, which demonstrates the brand's commitment to a sustainable future by using ethically sourced materials or inks that won't harm the environment when the package biodegrades. Continuous choices for eco-friendly packaging are on the way, which is a good thing as regulations to combat climate change are passed around the world. The latest trend in green packaging inserts revolves around the usage of biodegradable mycelium "fungi" to replace non-recyclable alternatives such as Styrofoam and EPE foam. Even Ikea is embracing this environmentally friendly choice to help minimize trash. However, because this new technology is still in development and requires significant lead time to make just a few molds, it may not be the most effective approach for small enterprises. In light of this, the pulp board is an excellent substitute. It's recyclable and simple to make and use.

If you’re currently looking for a place where you can source your product packaging materials, you can check out Big Panda Printing Co. They offer design and print services in Mindanao and maintains its spot as the best way finding manufacturer and quality signage maker in the place. For more information about their services, you may head on to their website.